# Magnet Desk > Paste your lead magnet - the ebook, checklist, template, quiz, webinar or mini-course you give away for an email: what it is, how long it is, the form fields, the landing page, the delivery, the thank-you page, the follow-up and where you promote it - plus the business and the numbers. The browser checks the six areas the lead-magnets skill checks, holds landing-page conversion against the skill's benchmark for the format and raises 24 flags, free; then an audit says what to fix and a plan designs the lead magnet to build. URL: https://magnet-desk.skillsafe.ai/ API tutorial: https://magnet-desk.skillsafe.ai/api.html Model: gpt-terra (metered per run; the free scan needs no account) ## Who it is for Marketers, founders and creators whose ebook gets downloads but no customers, whose form asks for six fields, whose thank-you page goes nowhere, whose only promotion is a sidebar banner - or who have no lead magnet yet and want to know what to give away first, for which buyer stage, and how to gate, deliver and promote it. ## What the free scan computes (in the browser, nothing uploaded) - The magnet: its title, its format (checklist, cheat sheet, template or spreadsheet, swipe file, ebook or guide, email or video mini-course, quiz or assessment, webinar, resource library, free trial), whether it mixes formats, its length in pages, minutes or items, and the buyer stage it serves (awareness, consideration, decision; chosen on the page, read from the text or the skill's stage for the format). - The six areas the skill checks, each found or not with the line that shows it: the problem it solves; format and length; gate and form fields (full, partial, ungated or content upgrade); the landing page (headline, preview, what's inside, social proof, form, FAQ); delivery, thank-you page and follow-up; distribution (blog CTAs, content upgrades, popups, social, paid, partners, your own list, search, sidebar). - The numbers: landing-page visitors and sign-ups, conversion held against the skill's typical range for the format (checklist 30-50%, cheat sheet 25-40%, template 25-45%, ebook 20-35%, quiz 30-50%, webinar 20-40% registration, mini-course 15-30%, free trial 5-15%, a content upgrade 3-8% of post readers), lead-to-trial, lead-to-customer (1-5% typical for B2B), webinar attendance, cost per lead, email open and click rates. - Flags LM-01..LM-24: a broad topic; no path to the product; too long to consume; mixed formats; special software; more than two form fields; a phone number; a gated blog post; no reassurance by the form; a format-only headline; no preview, no "what's inside", no social proof; a generic button; a thank-you page with no next step; no follow-up; instant download only; sidebar-only or no promotion; blog traffic with no in-post CTA; conversion under the benchmark; weak lead quality; weak email engagement; no numbers; a quiz with too many or open-text questions. ## The paid lanes (one JSON input with a `task` field) - `audit`: the magnet (title, format, stage, a one-line read), the six areas (good, weak, bad or unknown, each with a finding, quotes and a fix; a high flag makes its area bad, a medium flag at least weak), the numbers (the page's conversion rate, the format's benchmark, the verdict against it, lead-to-customer), issues as finding, impact and fix with the page's flag ids, 3 to 6 fixes, and a verdict: keep, fix first or remake. - `plan`: the lead magnet strategy - a recommendation (title, one format, one specific topic, buyer stage, why, the path to the product, the skill's effort and time to create), a content outline (3 to 10 sections, length, minutes to consume), the gate and capture plan (at most two fields, the six-part landing page, a specific button, a reassurance line, delivery, a thank-you page with a next step), 3 to 6 distribution channels, 2 to 5 follow-up steps, metrics with the skill's targets, and 2 to 4 tests. It can carry the audit's findings by a handoff button. Every reply is checked against the input: quotes word for word, no invented count, rate, price or window beyond the skill's constants, no blended lanes, and the lane-specific rules above. ## Sources Derived from the agent skill @coreyhaines31/lead-magnets (https://skillsafe.ai/skill/@coreyhaines31/lead-magnets), by Corey Haines, in coreyhaines31/marketingskills (MIT): https://github.com/coreyhaines31/marketingskills/tree/main/skills/lead-magnets - its five principles, format table, stage mapping, gating options, landing page structure, delivery methods, thank-you page, promotion channels, benchmarks (references/benchmarks.md), format guide (references/format-guide.md), lead quality signals and A/B test ideas. Part of SkillSafe: https://skillsafe.ai/